Fredericton Independent

Fredericton Independent

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Fredericton Independent
Fredericton Independent
Tech firm raises $2M more in seed funding

Tech firm raises $2M more in seed funding

Potential Motors Inc., based in Hanwell, developing sensor-based driver-assistance system with artificial intelligence for off-road vehicles, working with interested manufacturers

Don MacPherson
May 24, 2024
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Fredericton Independent
Fredericton Independent
Tech firm raises $2M more in seed funding
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In a world of driver-assisted parking and the development of autonomous cars, a company based in the Fredericton area is looking to bring high-tech off-road.

Potential Motors Inc. announced earlier this month that it had successfully raised an additional $2 million in seed funding in its quest to develop driver-assistance systems specifically for off-road vehicles.

In a May 2 news release, the Hanwell firm said that new funding brings its overall total for finances raised since May 2020 to $8.5 million.

Potential CEO Sam Poirier poses with the company's all-electric off-road test vehicle outfitted with its Terrain Intelligence driver-assistance system. (Photo: Submitted/Potential Motors)

The release said the additional capital “will be used to drive commercialization of Potential's AI-powered perception solutions in automotive, powersports, mining and defence sectors, following years of intensive R&D.”

But what does that mean? And what is that Potential Motors does?

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